Thanksgiving festivities will reflect rising cuisines, new sentiments towards flavour and taste, wellness goals and environmental concerns.
Discover opportunities for brands to capitalise on this new market and support new types of celebrations in 2026.
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Autumn/Winter 2024 Buying strategy: re-merchandise your goth-inspired collections
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Join WGSN and Coloro behind the scenes of the expert selection process for the Colour of the Year and Key Colours.
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Get a behind-the-scenes look into the creation of AI images in fashion from WGSN Digital Asset Specialist & AI Image Analyst Ryan Parry.
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WGSN helps the world’s biggest brands ensure they understand the wants and needs of their future consumer. With Gen Z (1997-2012) coming of drinking age, how will this ethnically diverse, wellness-minded, environmentally and socially conscious generation prioritise their spending power?
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With the right strategies, migration might be the answer to climate displacement. Discover how we can build a more sustainable and equitable future through just transitions and thoughtful city planning.
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How can seemingly inconspicuous microorganisms such as algae, fungi and slime mould become the catalysts for shaping a better tomorrow?
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WGSN forecasts trends across five consumer groups (Boomers, Gen X, Millennials, Gen Z and Alphas), but we’re now making room for a sixth. Betas are the newest consumer group set to arrive between the mid-2020s and 2040, and despite not yet being born, we can foresee what kind of world they will inherit.
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Step onto the streets of New York City and be inspired by all it has to offer just in time for fashion week.
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