Move over #Bratsummer, #Witchy autumn has arrived
WGSN Insider
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As the seasons shift, TikTok views for #Whimsigoth and #Witchy are on the rise. For brands and retailers, this is the perfect moment to re-merchandise existing goth-inspired collections.
To get ahead and maximise sales, discover the #Witchy trend we outline in our September to October 2024 TikTok Trading forecast.
What’s the #Witchy aesthetic?
The #Witchy look is underpinned by #Nuboheme femininity with the grunge and punk elements of plaid and leather. Think slip skirt, prairie blouse and combat boots.
With Halloween season and the buzz surrounding new releases like Joker 2: Folie à Deux and Beetlejuice 2, the Witchy hashtag is revealing significant growth on TikTok.
The trend will remain relevant in 2025, anticipating the resurgence of goth themes with the 2025 releases of The Bride and Wednesday Season 2.
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With 365 million views since 2022, WGSN TikTok Analytics data shows that #Witchy exhibits the highest trajectory and stability score out of related hashtags such as #Whimisgoth, #RomanticGoth, #TradGoth and #SoftGoth.
The remaining trends are also stable and should be considered within assortments.
WGSN forecasted these aesthetics in 2022 and 2023, followed by subsequent spikes in retail and TikTok views in 2024.
Where did this trend come from?
Following the success of the messy #Bratsummer look, Clean Girl fatigue is the driving force behind the global upsurge in this Modern Goth and Disturbia-inspired trend.
Rooted in Boho style, a grunge lens is applied to create this aesthetic. Prairie blouses and flared trousers are juxtaposed with tough leather.
References include ’90s film The Craft, where gothic laces are paired with preppy plaids to create a nostalgic, mystical look.
#Witchy trend: WGSN buying tactics
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Brands and retailers should action the trend by prioritising styles that align with the growing interest in #Witchy aesthetics. Re-merchandising existing products will allow brands to keep their fingers on the pulse and maximise sales opportunities.
“Reframe key investment pieces this Autumn to capitalise on the trend while driving volume. Pare back lace-detailed blouses and bestselling satin midi skirts with chunky boots and knitwear staples.”
- Bex Fardell, Senior Strategist, WGSN Fashion Buying
Why Fashion Buyers need WGSN
WGSN Fashion Buying is a dedicated platform for fashion buyers, combining over 25 years of forecasting expertise with our proprietary TrendCurve AI predictive analytics.
We deliver future-proof trend decision intelligence and buying-specific forecasts exactly when needed, organised according to the product-to-market lifecycle and customised to your market and category.
Whether you are involved in strategic decision-making, leading a buying team, or managing the day-to-day operations of a specific category, WGSN Fashion Buying will help you get it right.