Case studies

Earth Love Life
How halal beauty brand Earth Love Life achieved a 343% sales growth using WGSN consumer insights
Earth Love Life is an Indonesian personal care brand created by ParagonCorp, emphasising a halal green beauty philosophy. Known for its innovative Mood Boosting Fragrance™ developed through neuroscientific research, the brand enhances users' moods while nourishing the skin.
Future of Parenting the Bump x WGSN
The Bump strengthened its connection with its audience with the release of its Future of Parenting report
An information hub for expectant parents, The Bump invested in a thought leadership report that provided an updated perspective on major decisions and life changes that come with parenthood. The report offered a realistic view while also considering today’s challenges and environment.
W Concept
This Korean powerhouse grew by bridging online and offline experiences for customers
The South Korea-based online fashion platform W Concept offers carefully curated collections from independent designers. The brand was acquired by SSG.com in 2021, becoming a subsidiary of Shinsegae Group.
form + pac | BOMSHBEE
This renowned home supplier got ahead of upcoming challenges by creating a direct-to-consumer brand.
Hong Kong-based form + pac is a supply chain management and solution company specialising in sourcing home merchandise, specifically tabletop and home decor.
Sunnies Studios
Sunnies Studios found the confidence to create impactful products for consumers and the planet
Based in the Philippines, Sunnies Studios is a lifestyle brand focused on creating products to help people see beauty in everyday things. It has garnered a cult following, having started with sunglasses in 2013. It has since expanded to prescription eyeglasses, growing into a one-stop shop for eyewear.
Phu Nhuan Jewelry
The Vietnamese jewellery maker uses WGSN to maximise resources and create world-class collections
Phu Nhuan Jewelry (PNJ) is the leading jewellery manufacturer and retailer in Vietnam.
HANDSOME
WGSN provided Handsome with the strategies to turn a long-standing brand more modern and relevant
Founded in 1987, Handsome is one of the leading fashion houses in South Korea, carrying more than 10 brands including TIME, System, and SJSJ.
The Coffee House
How the Vietnamese chain was steered by WGSN to modernise the coffee-drinking experience and capture the youth market
An innovator in Vietnam’s food and drink space, The Coffee House strives to elevate the coffee-drinking experience by combining traditional coffee culture with modern lifestyles.
Google Assistant and WGSN Mindset
In a project with WGSN Mindset, Google discovers new features to make its voice assistant more accessible to PwD users
Google has a plan to invest in the digital transformation of Latin America, and one of the focuses for this action is the development of research and partnerships to update its products in order to better include people with disabilities (PwDs).