Our global team of over 250+ in-house industry and product experts, data analysts and advisory consultants is based in 38 cities across six continents, actively forecasting what's coming next, and where and when it will happen. From Fashion, Beauty and Food & Drink to Interiors and Consumer Tech, we report on the consumer behaviour, lifestyle and product design trends shaping the industry, now and next.
With production hubs all over the world, we create over 150 trend reports a month.
Meet some of our team
Andrea Bell
Vice-President of Consumer Insight
Part trend forecaster, part futurist, Andrea has in-depth knowledge of the consumer marketplace and behavioural shifts that impact society. She leads our future consumer analysis and works with global brands to create world-class strategies.
Catriona Macnab
Vice President, Content
Catriona’s strategic vision enables WGSN’s continued growth into new markets and verticals. During 16 years of service, she has represented the company at key business events and was behind the launch of many of our successful new products.
Chris Coleman
Vice President, Special Projects
Chris has exceptional knowledge of product innovation and the role data and creativity plays in future strategies. He leads a team of strategists, analysts and trend forecasters to deliver actionable content, analysing shifts in consumer behaviour and how it drives product design and experiences.
Clare Varga
Head of Beauty
Clare marries an understanding of product design and innovative technology to create future visions for customers in manufacturing and retail. She is interested in how human behaviour influences the products and services people want to buy.
Francesca Muston
Vice President, Fashion
Francesca’s acute understanding of the fashion industry, specialism in data-trend analysis and commitment to a better future drive her role at WGSN, where she serves as a member of the Sustainability board.
Helen Palmer
Head of Materials, Knit and Textiles
Helen enables creative teams to translate future concepts into material realities. With a background in fibre, yarn, knitwear and textiles, she brings over 25 years’ industry expertise in materials forecasting and product development to WGSN, working and consulting with mills, manufacturers and fashion brands from Europe to Asia.