WGSN Fashion Buying is a dedicated platform for fashion buyers, combining over 25 years of forecasting expertise with our proprietary TrendCurve AI predictive analytics.
We deliver future-proof trend decision intelligence and buying-specific forecasts exactly when needed, organised according to the product-to-market lifecycle and customised to your market and category.
Whether you are involved in strategic decision-making, leading a buying team, or managing the day-to-day operations of a specific category, WGSN Fashion Buying will help you get it right.
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Fashion Buying in action
WGSN offers trend forecasting subscriptions and bespoke consultancy services to help you optimise seasonal planning and de-risk decision-making.
Subscriber features
Accessories, Apparel, Colour, Cut & Sew, Denim, Dresses, Footwear, Outerwear, Prints, Skirts, Trousers & Shorts, Woven Tops, Womenswear, Menswear, Kidswear, Youth.
Short and long lead intelligence, from in-season reaction to 18 months, enabling you to effectively plan your assortment to optimise margins and remain competitive.
E-commerce, retail and live reporting from trade shows.
City-by-city guides with hyper-local curated insights.
Access to exclusive invite-only Trend Talks and webinars across key industry themes and topics.
Daily inspiration, fresh ideas and key emerging trends from across the world, curated by our global trend experts.
Need-to-know insights from WGSN Fashion Buying forecasts in an engaging, easy-to-digest format. Shorts surfaces vital insights, personalised for you so you can quickly access the information that matters most.
Getting you ahead of change
Loose-fit jeans
The skinny vs loose-fit jeans debate often gains media attention – however, the dominance of skinny jeans started to wane several seasons ago. Since 2014, WGSN has been accurately predicting the rise of looser-fit jeans, fuelled by the growth of resale and interest in vintage, the body positivity movement, the rise of gender-inclusive design and the focus on comfort fuelled by the pandemic.
Explore our trend confirmation to find out how WGSN helped clients get ahead of the loose-fit jean trend.
Who uses WGSN
From startups to Fortune 500 companies, WGSN helps the most valuable global brands* in Fashion, Beauty, Food & Drink, Interiors and Consumer Tech and Sports & Outdoor create outstanding products that consumers will want and need for years to come.
*Interbrand Best Global Brands 2023
