WGSN Fashion Buying is a dedicated platform for fashion buyers, combining over 25 years of forecasting expertise with our proprietary TrendCurve AI predictive analytics.
We deliver future-proof trend decision intelligence and buying-specific forecasts and tools exactly when needed, organised according to the product-to-market lifecycle and customised to your market and category.
Whether you are involved in strategic decision-making, leading a buying team, or managing the day-to-day operations of a specific category, WGSN Fashion Buying will help you get it right.
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Fashion Buying in action
WGSN offers trend forecasting subscriptions and bespoke consultancy services to help you optimise seasonal planning and de-risk decision-making.
Subscriber features
Accessories, Apparel, Colour, Cut & Sew, Denim, Dresses, Footwear, Outerwear, Prints, Skirts, Trousers & Shorts, Woven Tops, Womenswear, Menswear, Kidswear, Youth.
Short and long lead intelligence, from in-season reaction to 18 months, enabling you to effectively plan your assortment to optimise margins and remain competitive.
E-commerce, retail and live reporting from trade shows.
Opportunity Calculator calibrates your historical sales data with our future forecasting to accurately size potential and missed opportunities.
City-by-city guides with hyper-local curated insights.
Access to exclusive invite-only Trend Talks and webinars across key industry themes and topics.
Daily inspiration, fresh ideas and key emerging trends from across the world, curated by our global trend experts.
Need-to-know insights from WGSN Fashion Buying forecasts in an engaging, easy-to-digest format. Shorts surfaces vital insights, personalised for you so you can quickly access the information that matters most.
NEW: Opportunity Calculator
Size potential opportunities, without the guesswork.
WGSN’s bespoke and interactive Opportunity Calculator reduces reliance on historical data and gut instinct by integrating your sales data with WGSN’s predictive analytics. Our innovative tool enables precise decision-making, guiding you on which items to invest in and when to scale back, while also allowing you to evaluate past performance so you can identify your successes and accurately quantify missed opportunities.
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Getting you ahead of change
Loose-fit jeans
The skinny vs loose-fit jeans debate often gains media attention – however, the dominance of skinny jeans started to wane several seasons ago. Since 2014, WGSN has been accurately predicting the rise of looser-fit jeans, fuelled by the growth of resale and interest in vintage, the body positivity movement, the rise of gender-inclusive design and the focus on comfort fuelled by the pandemic.
Explore our trend confirmation to find out how WGSN helped clients get ahead of the loose-fit jean trend.
Who uses WGSN
From startups to Fortune 500 companies, WGSN helps the most valuable global brands* in Fashion, Beauty, Food & Drink, Interiors and Consumer Tech and Sports & Outdoor create outstanding products that consumers will want and need for years to come.
*Interbrand Best Global Brands 2023
