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Cassandra Rosenthal Cassandra Rosenthal
Learn how this pivotal shade can elevate your brand's offerings and connect with the eco-conscious consumer of tomorrow.
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WGSN Social Analytics brings you the lowdown on the biking trends to focus on and the ones to approach with caution, as forecasted on WGSN Sports & Outdoors.
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Our interior trend forecasting experts were on the ground for the September edition of Maison & Objet in Paris, checking out the latest trends from emerging designers and businesses showcasing their recent launches and innovations for 2025.
We’ve handpicked a preview of the most inspiring shows coming up – from galleries delivering micro-moments of joy to hip-hop jewellery and fashion retrospectives.
Charli XCX’s new album BRAT has taken off among young fans and queer communities, both online and off. We explore how experiential and guerilla marketing as well as co-created stunts have helped generate buzz.
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Explore our pick of unmissable exhibitions coming up globally
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As July 2023 is declared the hottest month on record globally, UN Secretary-General António Guterres states that “the era of global boiling has arrived”.
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WGSN helps the world’s biggest brands ensure they understand the wants and needs of their future consumer. With Gen Z (1997-2012) coming of drinking age, how will this ethnically diverse, wellness-minded, environmentally and socially conscious generation prioritise their spending power?
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With the right strategies, migration might be the answer to climate displacement. Discover how we can build a more sustainable and equitable future through just transitions and thoughtful city planning.
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How can seemingly inconspicuous microorganisms such as algae, fungi and slime mould become the catalysts for shaping a better tomorrow?
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WGSN forecasts trends across five consumer groups (Boomers, Gen X, Millennials, Gen Z and Alphas), but we’re now making room for a sixth. Betas are the newest consumer group set to arrive between the mid-2020s and 2040, and despite not yet being born, we can foresee what kind of world they will inherit.
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