We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
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Colour has never been more important in design than now. In a period of peak information and diminishing attention spans, it is your best tool to cut through the clutter and stand out. As more and more consumers are scrutinising brand values and looking to buy into not just a possession, but also a story and a…

As consumer awareness around the climate crisis and fashion’s heavy impact on it increases, sustainability is a key word on everyone’s lips. It’s crucial for brands to build this direction into their strategies, right from the start, in order to cater to a more knowledgeable and aware consumer.

What sits across all areas of design? What can make or break a collection? What does every design season kick off with? Your color palette.

What the next-generation consumer wants from your brand and your products.

At Cosmoprof Worldwide Bologna 2019, we presented a new ground-breaking installation in partnership with Cosmopack exploring the future of sustainability, colour and innovative materials.

Throughout history and across different cultures, red has always held a strong political, social, emotional and symbolic meaning. From love and passion to anger and aggression, this scarlet hue seems to wield a powerful, psychological power.
