Blog

The WGSN Beauty team was on the ground at Cosmoprof Worldwide 2024, checking the trends and products presented by the 3,000+ exhibitors.

WGSN's experts reveal the beauty trends for 2024. Read on to get essential insights into product development and consumer behaviour influencing the beauty industry this year.

How can luxury brands build a more sustainable future? What does luxury mean in a climate crisis? WGSN’s CEO Carla Buzasi explores the evolution of the luxury market with Diana Verde Nieto, author of Reimagining Luxury: Building a Sustainable Future for your Brand.

Breaking away from tired stereotypes, brands and retailers are embracing a new masculinity built around self-care, family and a softer, more emotionally engaged approach.

WGSN examines how consumers, particularly Gen Xers and Millennials, are redefining beauty standards across society.

The estrangement you are feeling when looking at some of the latest fashion trends and campaigns has been purposefully created. Why? It has come from younger consumers' interest in Surrealism, especially Gen Z, who are embracing digital content that is intentionally ridiculous or bizarre.

As the lines between gender norms blur, men’s make-up takes off, driven by the K-wave with K-pop idols openly wearing and experimenting with make-up. 

Struggling to reach consumers through previously successful methods, beauty brands are turning to entertainment to increase sales and connect with new audiences.

WGSN’s Head of Beauty Sienna Piccioni shares the key fragrance innovations providing new product opportunities for brands