Blog

WGSN's experts unveil two top trends that will shape product development and consumer behaviour this year.

As the year draws to a close, we tickle your tastebuds and take a look at how annual festive food and drink traditions are changing with new twists and emerging trends. Hosted by our Editorial Director at WGSN Bethan Ryder, with Director of Food & Drink Jen Creevy and Strategist Millie Diamond adding insight and…

WGSN helps the world’s biggest brands ensure they understand the wants and needs of their future consumer. With Gen Z (1997-2012) coming of drinking age, how will this ethnically diverse, wellness-minded, environmentally and socially conscious generation prioritise their spending power?

Is the low-and-no alcohol movement a passing fad? Or is it here to stay? WGSN’s Food & Drink team explores the opportunities in this sector, from premiumising drinks to mood-boosting ingredients.

This month the WGSN regional team was on the ground covering THAIFEX - Anuga Asia 2023, Asia’s largest and most comprehensive food and drink trade show where Thai entrepreneurs, large businesses, SMEs and startups bring their products and services to domestic and international markets. WGSN-forecasted trends were…

This podcast episode is all about snacking culture, covering innovations from hype treats to it-desserts. Discover the opportunities for new product development.

The future of food and drink sustainability, retail for Gen Alpha and out-of-home advertising. That and more on today’s episode.

AI opportunities for brands, innovation in Gen Z nightlife and utilising TikTok trends. That and more on today’s episode.

Frequently deemed the ‘forgotten generation’, Gen X represents a largely untapped market for the drinks industry, but how do brands draw on this whitespace market?