Blog

As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.

Explore who are the kidult consumers, how they are reversing adulthood trends and how brands can connect with them.

Metamodernism has the potential to redefine our current digital culture. This new way of thinking will profoundly influence young people from Generations Z and Alpha, who are digital natives and have profiles that make them particularly receptive to this narrative. So, what are the challenges and opportunities of…

Very much near-forecasting, we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands.

As part of our Top Trends series, we explore the two consumer behaviour trends that will resonate with them the most in 2024, identified by WGSN experts.

The future of food and drink sustainability, retail for Gen Alpha and out-of-home advertising. That and more on today’s episode.

Decentralised social media, Asian travel market and transparent supply chains. That and more on today’s episode.

Maintaining market share, denim for the working wardrobe and environmentally conscious Web3. That and more on today’s episode.

AI opportunities for brands, innovation in Gen Z nightlife and utilising TikTok trends. That and more on today’s episode.