Discover the Top Trends for 2025 and Beyond
We get it, keeping up with ever-changing consumer preferences can feel like a constant chase. That’s why our job is to help you stay ahead of the curve as the world continues to change.
At WGSN, we live and breathe the future. We were the first to call the Hyper Pink trend. We were there before Brat Summer and warned the world about No-and-Low Sober Lifestyles. We know you can’t afford to miss what’s coming next.
From fake foods in interiors (think croissant candles) to the rise of day-jamas (yes, that’s right – from bed to brunch), we’ve got the inside scoop on 2025.
So let’s get to it. Here’s a preview of two of our eight top trends for the coming year and beyond. Download the full report here to access them all.
Top Consumer Trend for 2025: The Forever Young Adult
Meet the Forever Young Adult, WGSN’s top consumer trend for 2025.
Global youth are redefining timelines and milestones. The permacrisis has led many young people to delay adulthood and live at home well into their 30s. For adults who are ‘adulting’, there is a resurgence of cultural nostalgia, from Dungeons and Dragon groups making a comeback to people buying toys and merch from their childhood.
Brands must rethink how they connect with the young-at-heart across all industries in 2025 and beyond.
Top Beauty Trend for 2025: Therapeutic Laziness
WGSN’s top beauty trend for 2025 is Therapeutic Laziness - the new form of self-care.
Building on the anti-wellness movement, this trend elevates bed rotting, or spending extended time in bed and being intentionally unproductive, into a refined self-care ritual loaded with tactile hedonism.
Think ‘treat-while-you-laze’ products that enhance skin and hair health while you unwind, or sensorial bedding imbued with nourishing ingredients and scents that bridge the gap between skincare and sleep.
In an era of relentless pressure, this trend is one everyone can support, offering a universally indulgent and restorative appeal.
Podcast: Behind the scenes of WGSN’s Top Trends
Join Carla Buzasi, CEO of WGSN, with her colleagues Lisa White, Director of Strategic Forecasting and Creative Direction, and Cassandra Napoli, Head of Marketing and Events, as they delve into this year’s top trends and explore how they’re set to unfold. Listen now.
*Interbrand Best Global Brands 2024