We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
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Brands return to commercially proven themes and diversify print offerings across kidswear categories for S/S 22. Across the board, newness is found in joyful basics, returning vacation graphics and emotive expressions. Discover three kids’ prints and graphics trends for next summer.

Biotech advances which are enabling meats to be grown from cells are poised to disrupt future farm and forestry practices and potentially lighten our environmental impact on the planet.

Investment in regenerative agriculture has received a further boost after a study by the Soil Health Institute found that the practices had a positive effect on profitability, yields and other farming outcomes as well as the environment.

A joyful mood appeared across menswear and womenswear this season. For menswear, collections spell out a cautious but hopeful mood as textile directions temper relaxed tailoring looks and high-shine satins with practical linens and textured classics. While for womenswear, party and occasion looks stole the show this…

Creative layers, joyful colours, playful materials and kitsch motifs drive the design direction for S/S 23 accessory trends. Joyful Expression and Noughties Nostalgia play a key role in these trends, that look at ear-to-ankle items.

Intelligent and versatile designs for fluid home-work-play lifestyles, the shift towards outdoors and design with an escapist edge are forecast to shape A/W 22/23 menswear. Discover how these trends are playing out in three distinct categories.
