We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
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Trends as a strategic tool, eco-friendly tech and how heritage brands can appeal to Gen Z consumers. That and more on today’s episode.

As much of the world reopens, relaxed restrictions see people returning to the office, prompting governments and business alike to re-evaluate the physical workspace through a hospitality lens. Meanwhile, hoteliers, restaurateurs and plant parents are branching out and taking full-sized trees indoors.

The renaissance in psychedelics is giving rise to swathes of new startups in the travel, wellness and health space.

We are seeing waves of activism around the world as people become aware of the power they have to drive change. One way is through the products they choose to support, which brands are responding to by building customer feedback loops. Looking ahead, the younger generation – in particular Gen Z – has already started…

Avatar engagement in China, the crafting demographic and sustainable colour planning. That and more on today’s episode.

Every year we reveal our highly anticipated Top Trends for the coming 12 months and beyond. In 2021, as we lived with the continuing effects of the pandemic, we experienced the accelerated rise of genuinfluencers and gamified retail, which we forecast at the tail end of 2020. So what’s coming next?
