We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
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NFTs could be heading to Instagram in the near term. After the metaverse, this signals the mainstreaming of NFTs.

WGSN looks ahead to A/W 22/23, highlighting the key colours that emerged during the recent fashion weeks in Paris and Milan.

Kelp has been popular for hundreds of years in Asia, and is growing in importance in the West, including the US and the UK. While it has been used in soups and broths for some time, WGSN is tracking its appearance as the main ingredient across several product categories.

Investment, research and development is accelerating the scalability of bio-based ingredients and materials, fuelled by the high environmental and financial cost of fossil-fuel made products.

Following SXSW's hybrid comeback this year, we zoom in on the music, tech and innovation festival, exploring the key fashion trends spotted at the offline events.
Tracking consumer motivation, the importance of validating your strategy and the evolution of Holiday celebrations. That and more on today’s episode.
