We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
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Rising costs in the food and drink industry, what shoppers can expect from retailers this year and the impact of the healthcare industry on wellness. That and more on today’s episode.

Hong Kong’s landscape has changed massively due an exodus in recent years and the effect of Covid-19, yet the melting pot of cultures resiliently adapted to the new normal and saw the emergence of retro spots referencing old Hong Kong.

The impact of the metaverse on mental health, Web3 and the future of entertainment and the A/W trends anticipated for next year. That and more on today’s episode.

Known for their optimistic take on fashion, brands in Copenhagen balanced seasonal #DopamineBrights with streamlined designs that offer longevity. Hi-lo styling adds to the typical Scandi laid-back attitude, balanced by a more subversive, distinctive #OffKilter design. We explore five key trends from Copenhagen…
In this Q&A with Morgan Spaulding, Data Analyst at WGSN, we explore our Shows data, the first of our five data sources, and why this is key in our trend forecasting process.

“If food waste was a country, it would be the third biggest emitter of greenhouse gases behind the US and China,” Claire Lancaster, Head of Food & Drink at WGSN, says about the environmental impact of food waste.
