Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
Latest
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

Popular

More reads
Y2K and ‘90s trends, retaining brand loyalty and nihilism in the consumer landscape. That and more on today’s episode.

This podcast episode is all about snacking culture, covering innovations from hype treats to it-desserts. Discover the opportunities for new product development.

Get inspired by a selection of retail and creative highlights of Barcelona, guided by our local insider Mio Hayashi.

The N55 edition of São Paulo Fashion Week (May 25-28) saw local brands showing their 2023/24 summer collections alongside see-now-buy-now ranges. As with previous editions, this season featured emerging talents and established brands who value local culture as inspiration. With the theme Origins and Resignifying, the…

The future of food and drink sustainability, retail for Gen Alpha and out-of-home advertising. That and more on today’s episode.

Rob Kenny has filmed hundreds of how-to videos for teenagers, adults and fellow dads, so what does he think about the journey to and future of fatherhood?
