Blog

 In this blog, we explore some of the key trends and macro drivers impacting Gen Z.

Virtual stars are becoming more and more common in our social feeds, experimenting with fashion, beauty and music while redefining what it takes to succeed and make money online as a creator. In this blog, we highlight the virtual talents attracting fan interest and engagement, and explore why they are so relatable.

Following the hype in 2021, brands will focus on experimenting in the metaverse to offer immersive, social and shoppable spaces that generate ROI and further blur the lines between retail and marketing.

Our annual Future Consumer white paper focuses on how you can keep pace in an ever-changing world without running out of steam. After months of rigorous research, the WGSN Insight team has identified four consumer sentiments for 2024, which have been distilled into four consumer profiles: the Regulators, the anti-…

This summer, Ibiza sees seasonal pop-ups from luxury brands appear, while indie designers up their presence and noteworthy new boutiques, hotels and clubs open their doors

Methane made up 11% of US greenhouse gas emissions in 2020, and while it remains in the atmosphere for less time than carbon dioxide, it has accounted for roughly 30% of global warming since pre-industrial times. WGSN zooms in on efforts to reduce emissions in the product design industry.