Blog

Trending hashtags reveal the key styling moments, aesthetics and gifting direction for Halloween and Autumn occasions, from #BooBaskets to #FallPorches.
We outline one of our key strategies to help brands and retailers stand out and make the most of the Diwali opportunity.
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Join WGSN and Coloro behind the scenes of the expert selection process for the Colour of the Year and Key Colours.
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Get a behind-the-scenes look into the creation of AI images in fashion from WGSN Digital Asset Specialist & AI Image Analyst Ryan Parry.
Get inspired by our curated travel guide with local insider Charlotte Browning, highlighting some of the city’s main design spots, activewear shops and culinary finds.
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Struggling to reach consumers through previously successful methods, beauty brands are turning to entertainment to increase sales and connect with new audiences.
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A/W catwalk trends, the effect of inflation on the wellness consumer and cities inspiring creativity. That and more on today’s episode.
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Christopher Travers, a leading expert on avatars, explores the virtual human market, brand opportunities within it and the ethics of using digital influencers.
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Frequently deemed the ‘forgotten generation’, Gen X represents a largely untapped market for the drinks industry, but how do brands draw on this whitespace market?
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As the biggest city in Latin America, cultural references are embedded within Sao Paulo's core, reflected in fashion, design, food and lifestyle.
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WGSN explores why we’re seeing a growing importance in fortifying and protecting soil among innovators in many industries
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