TikTok Analytics: Halloween & Autumn Interiors Trends
Through trending hashtags, we reveal the key styling moments, aesthetics and gifting direction for Halloween and Autumn occasions, from #BooBaskets to #FallPorches. WGSN TikTok Analytics goes beyond views and virality, giving you the definitive forecast of the trends to implement with longevity.
Opportunity
Consumers are embracing early seasonality, reflected in the tag #CodeOrange, a term used for when retailers first drop their autumnal and Halloween collections. Related TikTok content surged from mid to late August this year, well ahead of the season.
The #BooBasket tag provides opportunities for decorative accessories and gifting products that emphasise comfort and relaxation. This wellness narrative is also present in a connection to the outdoors, both in the small-space styling of #FallPorch and #HalloweenPorch. #VintageHalloween is also on the rise this year, driving interest in both new products and sustainable, secondhand finds.
Across these tags, WGSN confirms the rising interest in Halloween and seasonal Autumn trends for 2024, with direction on investment levels and relevance through the 2025 A/W season.
#BooBaskets
First emerging on social media as a trending gifting direction in 2023, with stronger growth in 2024, boo baskets are DIY, customisable moments that foster self-care and cosy vibes.
There is a strong overlap between cosy aesthetics and boo baskets, as they offer the items needed for a relaxing night in. Lean into this for strong wellness connections.
#VintageHalloween
The rising interest in upcycled, secondhand and retro-inspired products is bringing vintage aesthetics to the fore across generations and epochs.
Consumers are proving to be interested in a wide range of eras depending on what is nostalgic to them, as well as personal taste, from stable yet strong midcentury to rising new 1990s and 2000s influences.
Many are looking to vintage sellers and thrift stores for authentic products at lower costs, creating the opportunity for curated edits and retail collaborations.
#FallPorch
Consumers continue to invest both in outdoor and small spaces, with the porch serving as the perfect overlap for welcoming seasonal decor.
Outdoor spaces for Halloween 2025 were recently identified as key in our kids’ holiday update, confirmed by TikTok data. This styling moment speaks to both everyday decor and trick-or-treats participation, creating priority for welcoming designs that comfort guests and are kid-friendly.
WGSN TikTok Analytics analyses the trending hashtags and identifies the opportunities and focus points within the seasonal decor and gifting categories for investment. Our forecasts go beyond views and virality, giving you the definitive trends to implement with longevity. Don't miss out, schedule a complimentary demo of WGSN TikTok Analytics here.