We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
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The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
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WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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WGSN's CFO, Patrick Walker, shares his own personal story and experiences around Pride month, and talks about creating positive change and why he’s proud to work at WGSN.
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As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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How can brands deliver during the cost-of-living crisis for eco-conscious consumers with limited purchasing power? WGSN has identified 'Nature as CEO' as one of the main trends to help brands tackle this dilemma and prioritise sustainability.
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Explore the artsy capital of Catalonia which stands out due to its striking retail, hospitality and culture spots.
Attitudes towards caregiving are changing. A new era of parenting is emerging.