We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
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The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
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WGSN and Coloro collaborated with Arts Thread to select the talent of tomorrow at the Global Creative Graduate Showcase 2024.
How can your brand gain credibility online and IRL? Flex your brand’s cultural relevance to stand out on social media and direct marketing by using slang to appeal to your stan younger consumers.
Explore the top fashion trends and analytical data confirmed by WGSN, the global authority on trend forecasting and consumer behaviour, for the S/S 25/26 season.
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Consumer interest and participation in snowsports is growing. WGSN Social Analytics goes beyond views and virality, giving you the forecast of the trends to focus on.
Thanksgiving festivities will reflect rising cuisines, new sentiments towards flavour and taste, wellness goals and environmental concerns.
Discover opportunities for brands to capitalise on this new market and support new types of celebrations in 2026.