Blog

As part of our Top Trends series, we explore the two consumer behaviour trends that will resonate with them the most in 2024, identified by WGSN experts.

WGSN ushers in the new year with the annual forecast on the trends shaping consumer behaviour in different industries.

Breaking away from tired stereotypes, brands and retailers are embracing a new masculinity built around self-care, family and a softer, more emotionally engaged approach.

Join our Consumer Tech team as round up their highlights from CES 2024, the most powerful tech event in the world, exploring what's new in the fields of automotive and entertainment, health and wellness, and tech innovations.

Dive into the future with our first top trends revelation for 2024, Apricot Crush, the Colour of the Year that goes beyond aesthetics. This warm, restorative hue will shape product and service development for 2024 and beyond, attracting those who feel the need to nourish both the mind and body.

Back in 2015, WGSN predicted that AI would be the next big tech leap. Today, we are at the cusp of AI becoming a major digital tool for all industries for consumers and businesses, from healthcare to fashion, urban planning, industrial design, agriculture and art.

In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running.

Slow progress at COP28 to mandate the phase-out of fossil fuels will compel consumers to demand action from brands. Recognise consumer frustration and go above and beyond legislation to seek alternative fuels and reduce emissions.

Will the robots take over? How will brands tackle sustainability and what will become our favourite tipple in 2024? Read on to find out...