Blog

For a quarter of a century, WGSN has been at the forefront of forecasting and anticipating some of the most significant market transformations. Its insights have extended well beyond the rise of social media, foreseeing the emergence of trends and shifts that have shaped consumers' lives all over the world. Take a…

WGSN examines how consumers, particularly Gen Xers and Millennials, are redefining beauty standards across society.

The Holidays are coming earlier as consumers seek reprieve amid global uncertainty. So what are shoppers looking for this season?

From aircraft innovation that mimics the flight of a bird to beehive-inspired packaging, discover how biomimicry has helped build the world as we know it today

WGSN explores how the polycrisis is shifting our relationship with brands in this episode of Create Tomorrow.

Introducing our Colour of the Year for 2025: Future Dusk.

Walk through the festival highlights with executive director of DesignSingapore Council Dawn Lim and design duo Lekker Architects.

Aligned with WGSN's forecasts, we introduce seven cities gaining recognition for their vibrancy, cultural relevance, and fashion innovation - perfect for you to consider on your next fashion research trip.

Business leaders and brands must plan to get ahead as legislation continues to roll out.