Blog

The estrangement you are feeling when looking at some of the latest fashion trends and campaigns has been purposefully created. Why? It has come from younger consumers' interest in Surrealism, especially Gen Z, who are embracing digital content that is intentionally ridiculous or bizarre.

We examine the reasons why consumers are keen to explore their sexuality now, from the growing adult toy market to a focus on sexual health.

Is the low-and-no alcohol movement a passing fad? Or is it here to stay? WGSN’s Food & Drink team explores the opportunities in this sector, from premiumising drinks to mood-boosting ingredients.

Take a journey into retail, hospitality and culture as we unveil the coastal cities to watch for 2023.

Brands are turning to resale platforms to captivate younger, environmentally and cost-conscious shoppers. Led by the fashion industry, which expects to see secondhand sales almost double between 2022-2027, opportunities are rife across all industries.

Does journalism have a place in our future? Find out from Kamal Ahmed of The News Movement, a Gen Z-first brand that produces video news on social media platforms.

Join us as we explore Antwerp, a city renowned for its iconic design scene and centuries-old charm.

WGSN’s seasonal Coastal Guide will transport you to our high-summer and resort destinations for aspirational beachwear, flavoursome restaurants and inspiring cultural institutions from The Hamptons to Goa.

Gen Z is making waves as they enter society, but will they be able to save the world? Find out in this episode of Lives of Tomorrow.