Explore the global kidswear scene, from London to Seoul

Get inspired by WGSN’s new pint-sized fashion category guide created by our on-the-ground trend experts across the major fashion capitals.

The guide highlights standout kidswear stores from London’s classic elegance to Parisian chic, New York’s vibrant spirit, Seoul’s cutting-edge designs, Tokyo’s kawaii culture and Barcelona’s unique flair.

Retail inspiration from high-street to independent names

Korea’s kidswear market has bloomed in recent years, with shopping experiences spanning from high-end retail in Gangnam, off-the-beaten-path independent stores in Hannam and Seongsu or department stores such as Namdaemun Market. Visit Little Ground, Foret Foret and Monbebe for a range of styles, including streetwear-inspired looks, mini-me options and dopamine-boosting aesthetics.

Explore London’s high-street experiences, including Selfridges’ Kidswear Collective, innovative independent labels Caramel and Pepa London, as well as preloved clothing destinations such as Tot Swap Shop and FARA Kids that are scattered across the city in Notting Hill, Oxford Street, Knightsbridge, Marylebone and East London.

Brands reflecting the city’s culture and lifestyle

Best for playful prints, heritage aesthetics and sustainable materials, New York’s brands and stores represent the variety of lifestyles within the city. Visit Ralph Lauren Kids, Camp NYC, Shoppe Balloo NY and Kith Kids & Baby for retail inspiration.

Drawing inspiration from Paris’s iconic fashion heritage and dedication to craftsmanship, the kidswear scene at Centre Commercial Kids, Sipetit and Systems C provides an enchanting essence of tradition, which harmoniously fuses with a kaleidoscope of youthful colours and energy.

Stores offering matching mini-me moments

Over in Tokyo, the kidswear retail offering ranges from everyday casualwear, including outdoor and street style, to on-trend styles such as mini-me menswear and womenswear. Explore Harajuku for a kawaii overload, Jiyugaoka for indie boutiques or Ginza for high-end retailers and international brands. Visit Kodomo Beams, Play Earth Kids, Familiar and Bape Kids for outdoor and streetwear inspiration.

Inspired by its city-meets-beach resort lifestyle, Barcelona’s kidswear retail scene includes indie boutique shops to mini-me collections from trend-driven local brands, featuring a casual and fun aesthetic. Browse the vibrant areas of Eixample, El Born and Sant Gervasi for concept stores such as Bobo Choses, Nanos and Pops&Co.

If you’re a WGSN subscriber, get inspired by our Kidswear Category Guide. Live now on the site.