Discover Paris with WGSN in time for the Olympics

With Paris set to host key upcoming fashion events, not to mention the Olympic Games, the city is abuzz with new retail, culinary and cultural concepts that are all but pushing the French capital to centre stage. Follow our city insider Madison Schreiber, and experience Paris like a local.

Le Marais / WGSN Original Image

Explore the lively shopping district of Le Marais, a hub for concept stores, cutting-edge spaces and flagship brand boutiques, defining the pulse of Parisian style. First, make a caffeine pit stop at the new Sevenly Heart cafe which transforms into a wine bar every evening. Popular for its signature red velvet latte and striking décor that blends old and new, this cafe is a must-visit.

Sevenly Heart  / WGSN Original Image

Nearby is L'Appartement Sézane, a beloved French clothing and accessories label that has been generating buzz with its new boutiques opening worldwide. This full-line store is designed to evoke the charm of a typical Parisian apartment.

L'Appartement Sézane / WGSN Original Image

For accessories enthusiasts, Yay cannot be missed. This local jewellery label prides itself on handcrafting each design in its coral-pink Parisian atelier – which reflects its Mediterranean-inspired styles – using water-resistant materials.

Also in Le Marais, Le Mont Saint Michel – known for its unisex collections including its iconic work jacket – is a local favourite for both men and women. This classic brand has been specialising in high-quality workwear since 1913.

Le Mont Saint Michel / WGSN Original Image

A short metro ride away is the bustling 9th arrondissement, a paradise for foodies with its streets lined with restaurants and cafes. To take a break from shopping, enjoy a meal at Funky Ba, a Thai street-food restaurant offering flavorful bites on a terrace perfect for people-watching.

A short walk away is Miro, offering the best of Korean skincare and cosmetics in the heart of Paris, with eye-catching displays categorised by brand.

Paris street art / WGSN original image

For more hidden gems from Paris, check out WGSN’s City by City guide, covering the latest in retail, food and culture from the City of Light. Not a subscriber yet? Request a demo here, and discover the best of global cities and culture for travel inspiration and planning.