Discover your key to Gen Z in Asia, Fandom Culture.
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
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The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia. For Asia’s Gen Z, luxury is becoming synonymous with experience, leisure and cultural engagement as we look towards 2025 and beyond.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
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Kelp has been popular for hundreds of years in Asia, and is growing in importance in the West, including the US and the UK. While it has been used in soups and broths for some time, WGSN is tracking its appearance as the main ingredient across several product categories.
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Investment, research and development is accelerating the scalability of bio-based ingredients and materials, fuelled by the high environmental and financial cost of fossil-fuel made products.
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Following SXSW's hybrid comeback this year, we zoom in on the music, tech and innovation festival, exploring the key fashion trends spotted at the offline events.
Tracking consumer motivation, the importance of validating your strategy and the evolution of Holiday celebrations. That and more on today’s episode.
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As the world enters the third year of Covid-19, consumers are now attuned to fast, low-maintenance looks and techniques adopted during the pandemic.
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With alternatives to meat and dairy products creeping into the mainstream, a growing number of companies are leading the charge to meet demand from conscious consumers.
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