Cassandra Rosenthal
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Learn how this pivotal shade can elevate your brand's offerings and connect with the eco-conscious consumer of tomorrow.
WGSN Insider
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WGSN Social Analytics brings you the lowdown on the biking trends to focus on and the ones to approach with caution, as forecasted on WGSN Sports & Outdoors.
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Our interior trend forecasting experts were on the ground for the September edition of Maison & Objet in Paris, checking out the latest trends from emerging designers and businesses showcasing their recent launches and innovations for 2025.
We’ve handpicked a preview of the most inspiring shows coming up – from galleries delivering micro-moments of joy to hip-hop jewellery and fashion retrospectives.
Charli XCX’s new album BRAT has taken off among young fans and queer communities, both online and off. We explore how experiential and guerilla marketing as well as co-created stunts have helped generate buzz.
WGSN Insider
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Brands have identified a white space opportunity, harnessing the power of astrology to market to their stargazing audiences. WGSN delves into this cultural driver that taps into consumers’ spiritual leanings.
WGSN Insider
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Buy now, pay later, the rise of the outdoor US consumer and the evolution of occasionwear. That and more on today's episode.
WGSN Insider
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In this blog, we explore some of the key trends and macro drivers impacting Gen Z.
Andrea Bell
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Virtual stars are becoming more and more common in our social feeds, experimenting with fashion, beauty and music while redefining what it takes to succeed and make money online as a creator. In this blog, we highlight the virtual talents attracting fan interest and engagement, and explore why they are so relatable.
Joe McDonnell
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Following the hype in 2021, brands will focus on experimenting in the metaverse to offer immersive, social and shoppable spaces that generate ROI and further blur the lines between retail and marketing.
Cassandra Napoli
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Our annual Future Consumer white paper focuses on how you can keep pace in an ever-changing world without running out of steam. After months of rigorous research, the WGSN Insight team has identified four consumer sentiments for 2024, which have been distilled into four consumer profiles: the Regulators, the anti-…