Discover your key to Gen Z in Asia, Fandom Culture.
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
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The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia. For Asia’s Gen Z, luxury is becoming synonymous with experience, leisure and cultural engagement as we look towards 2025 and beyond.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
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Follow WGSN CxC strategist Charlotte Chan to Busan, South Korea’s second-largest city and the destination for a laid-back, coastal alternative to the capital.
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AI opportunities for brands, innovation in Gen Z nightlife and utilising TikTok trends. That and more on today’s episode.
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We talk political snacks, meme culture and more emerging trends from the annual festival of film, interactive media, music and conferences.
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As the lines between gender norms blur, men’s make-up takes off, driven by the K-wave with K-pop idols openly wearing and experimenting with make-up.
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TikTok and the rise of niche, the new activewear trends and the anhedonia effect. That and more on today’s episode.
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Look into the future of advertising with Simon Cook, CEO of Lions, organiser of the Cannes Lions International Festival of Creativity.
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