Discover your key to Gen Z in Asia, Fandom Culture.
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The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia. For Asia’s Gen Z, luxury is becoming synonymous with experience, leisure and cultural engagement as we look towards 2025 and beyond.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
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WGSN’s Insight team was on the ground in Lisbon, Portugal, at the Web Summit 2023 conference, one of the leading technology conferences in the world, which brings together creatives, leaders and entrepreneurs and provides fertile ground for the exchange of thoughts and ideas.
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WGSN and Coloro present their Key Colours for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.
WGSN CEO Carla Buzasi’s conversation with Sarah Moore, PwC’s UK head of workforce, leaves plenty of food for thought about the ways we work and manage people.
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Our planet is currently experiencing a biodiversity crisis caused by human activity. Scientists have called this moment in time the ‘sixth mass extinction’.
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For a quarter of a century, WGSN has been at the forefront of forecasting and anticipating some of the most significant market transformations. Its insights have extended well beyond the rise of social media, foreseeing the emergence of trends and shifts that have shaped consumers' lives all over the world. Take a…
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WGSN examines how consumers, particularly Gen Xers and Millennials, are redefining beauty standards across society.
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