Discover your key to Gen Z in Asia, Fandom Culture.
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
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The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia. For Asia’s Gen Z, luxury is becoming synonymous with experience, leisure and cultural engagement as we look towards 2025 and beyond.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
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WGSN ushers in the new year with the annual forecast on the trends shaping consumer behaviour in different industries.
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As part of our Top Trends series, we explore the two consumer behaviour trends that will resonate with them the most in 2024, identified by WGSN experts.
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WGSN's experts unveil two top trends that will shape product development and consumer behaviour this year.
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BreBrands and retailers are embracing a new masculinity built around self-care, family and a softer, more emotional approach.
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Join our Consumer Tech team as round up their highlights from CES 2024, the most powerful tech event in the world, exploring what's new in the fields of automotive and entertainment, health and wellness, and tech innovations.
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Dive into the future with our first top trends revelation for 2024, Apricot Crush, the Colour of the Year that goes beyond aesthetics.
This warm, restorative hue will shape product and service development for 2024 and beyond, attracting those who feel the need to nourish both the mind and body.