Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

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Founder Cynthia Otiyo-Abila talks to us about Cynthia Abila, a brand that spotlights its African heritage when designing for the modern woman.

Brands and retailers are ramping up their work around microplastics, including cutting out non-sustainable sequins and glitter.

Known for its playful approach to styling and vibrant use of colour, Copenhagen offered a distinct sense of practicality seen in fresh, pared-back stories. Here, our Senior Editor of The Fashion Feed, Polly Walters calls out 5 not-to-miss trends from the Danish capital.
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Consumer forecasting misconceptions, what it takes to be a trend forecaster and how to manage contradicting trend insights. That and more on today’s episode.

This week we throw the spotlight on outdoor lifestyles, a topic we’ve been closely tracking at WGSN.

As the pandemic creates disruption for the third Lunar New Year in a row, consumers across Asia are adapting and finding new ways to shop and celebrate this important traditional festival.
