Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
Latest
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

Popular

More reads
Follow the footsteps of Charlotte Chan, WGSN's City by City Strategist, to discover the best of Bangkok, a city buzzing with a new creative energy.

Styling for the winter holidays, the halal-friendly city’s inspiring design and sober-curious nightlife. That and more on today’s episode.

Jorge Alvarez explores how platforms such as TikTok and Instagram are engineering care into their ecosystems amid a global spike in anxiety and depression.

Eco-travel is gaining traction as travellers consider their carbon footprints. With countries implementing sustainability plans, tourism is becoming less damaging to Earth.

Maintaining market share, denim for the working wardrobe and environmentally conscious Web3. That and more on today’s episode.

More than a year on from our podcast on challenging masculinities, our experts revisit the topic with a focus on the male beauty scene.
