Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

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Ensuring CMF diversity, using personas to define strategy and addressing demand for sustainable tech. That and more on today’s episode.

Discover the key trends, insights and interviews from Milan Design Week 2023.

Helen Edwards, adjunct associate professor of marketing at London Business School, shares how to detect early-stage trends from the fringes and track them to the masses.

Consumers are treating their pets as family members and seeking designs that are functional, but aesthetically pleasing and blend seamlessly into the home.

Youth culture in 2023, social commerce in Southeast Asia and the future of psychedelics. That and more on today’s episode.

The WGSN Sustainability Glossary provides definitions for key concepts and terminology related to environmental, social and economical sustainability throughout the whole supply chain.
