Blog

Explore the top fashion trends and analytical data confirmed by WGSN, the global authority on trend forecasting and consumer behaviour, for the S/S 25/26 season.

How trend forecasting can give businesses a competitive edge

Autumn/Winter 2024 Buying strategy: re-merchandise your goth-inspired collections

Get a behind-the-scenes look into the creation of AI images in fashion from WGSN Digital Asset Specialist & AI Image Analyst Ryan Parry.

Get an exclusive behind-the-scenes peek into WGSN's catwalk image tagging process from our digital asset expert Cassandra Rosenthal.

We explore how experiential and guerilla marketing as well as co-created stunts have helped generate buzz for Charli XCX's new album BRAT.

We cover the full journey of the tennis aesthetic: from the trend onset to where it’s going next.

The global secondhand apparel market is set to grow three times faster* than the global apparel market, with Gen Z leading adoption. Coupled with the cost-of-living crisis, Gen Z will continue to power the thrift movement in search of more affordable alternatives in the year ahead.

Overproduction remains one of the fashion industry’s biggest problems, but it doesn’t have to be this way. To help brands solve this problem, WGSN has teamed up with OC&C to reveal how more accurate forecasting can be used to tackle overproduction head on.