Sustainable fashion hubs to watch in 2025

Global cities have been taking action to implement sustainable practices, fronted by independent retail brands, urban planning initiatives and responsible food production across different cosmopolitan hubs. How do they do it?

London prioritises sustainability practices, from manufacturing to retail, as seen in its myriad indie boutiques and designers, as well as its conscious beauty, lifestyle and interiors. In east London, find circular design at The Home of Sustainable Things and the top spot for independent archival fashion at Aro Archive.

In Copenhagen, immerse yourself in this well-known sustainability hub’s flea markets and learn more about its timeless approach to design. Head to Nørrebro and explore local brands working on upcycling and responsible design practices, such as Den Cirkulære.

Resale stores are growing in New York, especially around luxury, but the city is also a good place to enjoy sustainable spas and wellness spaces. In the Lower East Side, Desert Vintage offers well-curated vintage finds and at Sweet Pickle Books, you can trade your used books for a jar of pickles.

 In South America, sustainable retail practices are growing in São Paulo, with a renaissance of independent brands that honour Brazilian culture and prioritise natural materials. Pinheiros and Vila Madalena are key areas for fabrics and printing innovation among diverse design stores such as Foz and Flávia Aranha.

Biophilic design and biotech innovations make Singapore a must-visit shopping destination for seasonless fashion and handcrafted homeware. Don’t skip the retail space DORS at Design Orchard and visit upcycling accessories brand Re-store.

Hong Kong attracts sustainable start-ups with green financing while offering a retail mindset often focused on zero-waste policies. In the Kennedy Town area, forward-thinking lifestyle retailer Slowood is a mandatory stop on your journey.

WGSN Clients can get inspired by our insider content, including the complete Sustainability Category Guide, now live on our website.