Blog

Discover opportunities for brands to capitalise on this new market and support new types of celebrations in 2026.

We outline one of our key strategies to help brands and retailers stand out and make the most of the Diwali opportunity.

Discover WGSN and Coloro’s Key Colours for A/W 26/27, which will reflect the need for balance, excitement and stability and explore how these colours will be essential across industries and regions, shaping trends and influencing decision-making around the world.

We explore how experiential and guerilla marketing as well as co-created stunts have helped generate buzz for Charli XCX's new album BRAT.

From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events.

WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.

As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.

Attitudes towards caregiving are changing. A new era of parenting is emerging.

The global secondhand apparel market is set to grow three times faster* than the global apparel market, with Gen Z leading adoption. Coupled with the cost-of-living crisis, Gen Z will continue to power the thrift movement in search of more affordable alternatives in the year ahead.