Blog

Over the next 10 years, protection will be one of four major aspects of the future of our homes and the way we live. With security high on the agenda, our homes will be taking on a highly protective role and become a sanctuary.

Color harmonies are essential to design. Creatives don’t tend to focus on one color, but rather a selection that go well together. Whether for apparel, beauty, tech or interiors, assembling color harmonies can be key to conveying the correct message and mood to your consumer.

Indigo is said to be the oldest textile dye in the world, with a history that is believed to stem back as early as the Neolithic age.

At WGSN, we've been tracking the unstoppable rise of mycelium. Called out in our 10 Key Trends for 2021 & Beyond – Mycelium and the mushroom effect – and forecasted in our A/W 22/23 Mushroom Matters trend, mycelium, the vegetative root networks of mushrooms, is growing into a potential new…

Covid-19 has created a pet boom, with humankind across the world seeking solace, affection and touch from furry friends. WGSN started tracking the recent rise in pet ownership last year and it’s very much a worldwide phenomenon; by 2025, the global pet market will grow by nearly 5%, according to Robeco.

Consumer perception of products and experiences has been reinvented over the past 12 months due to the global pandemic, redefining global consumption and priorities. Our eagerly awaited annual Future Consumer 2023 white paper is part of a series of business strategy reports underlining what you need to action right…