Blog

As consumers adopt a ‘buy less, use it for longer’ mindset, opportunities are rising for platforms and products that enable greater care of products and promote reuse.

Color therapy and dopamine dressing has long been of interest, dating back to the ancient Egyptians. It’s been thought that warm colours increase power, cool hues enhance concentration and pale greens signal quietness. Color is closely associated with our emotions: it is the first thing we register when assessing…

Colour, material and finish can be key differentiators in a crowded market, and understanding how to use them on an emotional and symbolic level can be important to create lasting and prosperous relationships with your customers.

Brands are crafting extreme transparency through holistic and accurate labelling systems, able to trace the environmental and socio-ecological impact of products and services, and communicate it to consumers.

In 2019 at WGSN we called out the importance of speculative design in our flagship Future Innovations 2022 report. Speculative design, which uses imagination and storytelling to build fictional scenarios that imagine what the future might look like, will increasingly help governments, brands and people to envision…

Our Moscow Inspiration City Guide explores the hidden gems and homegrown creative scene of this enigmatic destination, where Moscovites have rediscovered the local.