Discover your key to Gen Z in Asia, Fandom Culture.
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
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The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia. For Asia’s Gen Z, luxury is becoming synonymous with experience, leisure and cultural engagement as we look towards 2025 and beyond.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
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After two years on hiatus, the first weekend of Coachella returned on April 15-17.
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Barcelona is being revived as the creative and cultural capital of Spain through sustainable innovations and local concepts.
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As we celebrate the 52nd annual Earth Day, brands and organisations should note that it’s not about one-off marketing stunts, but rather a chance to spotlight their long-term climate commitments.
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Sustainability in consumer packaged goods, strategies for reducing new plastic packaging and the cities to visit for creative inspiration. That and more on today’s episode.
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WGSN has been tracking digital assets for years now, but we’re recently seeing a significant rise in engagement across markets, regions, categories and consumer cohorts.
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Released in February and April, the Intergovernmental Panel on Climate Change (IPCC)’s latest reports highlight the impact and scale of climate breakdown, and present the causes and solutions.
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