Blog

As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
Latest
The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia. For Asia’s Gen Z, luxury is becoming synonymous with experience, leisure and cultural engagement as we look towards 2025 and beyond.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
More reads
The impact of the metaverse on mental health, Web3 and the future of entertainment and the A/W trends anticipated for next year. That and more on today’s episode.
WGSN Insider WGSN Insider
Known for their optimistic take on fashion, brands in Copenhagen balanced seasonal #DopamineBrights with streamlined designs that offer longevity. Hi-lo styling adds to the typical Scandi laid-back attitude, balanced by a more subversive, distinctive #OffKilter design. We explore five key trends from Copenhagen…
In this Q&A with Morgan Spaulding, Data Analyst at WGSN, we explore our Shows data, the first of our five data sources, and why this is key in our trend forecasting process.
WGSN Insider WGSN Insider
“If food waste was a country, it would be the third biggest emitter of greenhouse gases behind the US and China,” Claire Lancaster, Head of Food & Drink at WGSN, says about the environmental impact of food waste.
WGSN Insider WGSN Insider
Emerging influences from Africa, how Pride celebrations influence beauty and fashion and what’s next for plus-size fashion. That and more on today’s episode.
From the Espresso Martini to the Shirley Temple, find out how brands are leveraging nostalgia to introduce innovative formats of familiar drinks.
WGSN Insider WGSN Insider