Discover your key to Gen Z in Asia, Fandom Culture.
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
Latest
The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia. For Asia’s Gen Z, luxury is becoming synonymous with experience, leisure and cultural engagement as we look towards 2025 and beyond.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
Popular
WGSN Insider
•
WGSN Insider
•
More reads
Soneva’s Sonu Shivdasani OBE shares how he fulfils his role as “Guardian of the Culture” via his sustainable resorts brand that answers the demands of conscious travellers.
WGSN Insider
•
Navigating radical transparency, using data for seasonal planning and designing for accessibility. That and more on today’s episode.
WGSN Insider
•
Jen Keane, CEO and founder of Modern Synthesis, discusses the future of biomaterials and what brands can do to become more involved in this sector.
WGSN Insider
•
As Milan Design Week approaches, get insights from WGSN correspondent Diana Lee via our Milan guide, from upcoming creative areas to new sustainable concepts.
WGSN Insider
•
Recession-proofing your company and how to cater to the digital nomad consumer. That and more on today’s episode.
WGSN Insider
•
As AI develop progresses faster than we could have ever imagined, Professor Ekaterina Hertog explores how it can assist in our everyday chores.
WGSN Insider
•