Discover your key to Gen Z in Asia, Fandom Culture.
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
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The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia. For Asia’s Gen Z, luxury is becoming synonymous with experience, leisure and cultural engagement as we look towards 2025 and beyond.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
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Our team was on the ground in New York City to cover one of the world's most-watched Fashion Weeks. WGSN subscribers can access our experts’ coverage in real-time on the WGSN Fashion Feed, but today we bring you a few S/S 24 trend confirmations seen at New York Fashion Week:
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Where is sex and relationships heading? Is there still a future for marriage? Find out in this podcast episode with psychosexual and relationship psychotherapist Jordan Dixon.
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Does AI pose an existential threat to designers? WGSN explores how the technology is impacting the creative industry and what it might mean for the future of creativity.
Explore our pick of unmissable exhibitions coming up globally
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As July 2023 is declared the hottest month on record globally, UN Secretary-General António Guterres states that “the era of global boiling has arrived”.
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WGSN helps the world’s biggest brands ensure they understand the wants and needs of their future consumer. With Gen Z (1997-2012) coming of drinking age, how will this ethnically diverse, wellness-minded, environmentally and socially conscious generation prioritise their spending power?
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