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At WGSN, we've been tracking the unstoppable rise of mycelium. Called out in our 10 Key Trends for 2021 & Beyond – Mycelium and the mushroom effect – and forecasted in our A/W 22/23 Mushroom Matters trend, mycelium, the vegetative root networks of mushrooms, is growing into a potential new…

Covid-19 has created a pet boom, with humankind across the world seeking solace, affection and touch from furry friends. WGSN started tracking the recent rise in pet ownership last year and it’s very much a worldwide phenomenon; by 2025, the global pet market will grow by nearly 5%, according to Robeco.

Consumer perception of products and experiences has been reinvented over the past 12 months due to the global pandemic, redefining global consumption and priorities. Our eagerly awaited annual Future Consumer 2023 white paper is part of a series of business strategy reports underlining what you need to action right…

This time last year, we forecast a rise in above-the-keyboard dressing. Who knew then that this trend would accelerate so dramatically in 2020 due to stay-at-home restrictions, meeting online more frequently than in real life and adapting to living our lives through a screen. As we bid 2020 a not-very-fond farewell,…

The Food & Drink team at WGSN released eight key trends for 2021 from among our Key Trend 2021 forecasts for special attention. These trends have been gathering strength and speed in recent months and are poised to make a big splash in 2021.

As our Lifestyle & Interiors product celebrates its 10-year anniversary, we are excited to look forward and welcome the future of the home. Over the past decade, we have successfully forecast the growth of the plant industry, called out the turn to terracotta and predicted the shift towards the home hub.

ARE YOU A FUTURE MAKER? Welcome to the WGSN Mentorship Programme For information in Portuguese, Spanish, Chinese, Korean and Japanese, please scroll down.

With the Covid-19 pandemic changing consumer buying priorities and habits as well as affecting finance, we highlight three key shifts in the market and how they will affect design.

With lockdown restrictions being lifted in many parts of the world, consumers are heading back to stores with a vengeance as ‘revenge buying’ – or the post-lockdown spending rebound – hits high streets around the world. Consumers eager to shop in physical stores and from brands they’ve not been able to find online are…