As we leave the decade that brought us Netflix, Millennial pink, Whatsapp, #ad and meme culture, we truly see just how much can change in 10 years. Looking into the 2020s, increasingly intelligent technologies, social uncertainties, along with efforts to balance careers and lifestyles all contribute to ensure the…
WGSN Insider
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Colour has never been more important in design than now. In a period of peak information and diminishing attention spans, it is your best tool to cut through the clutter and stand out. As more and more consumers are scrutinising brand values and looking to buy into not just a possession, but also a story and a…
WGSN Insider
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As consumer awareness around the climate crisis and fashion’s heavy impact on it increases, sustainability is a key word on everyone’s lips. It’s crucial for brands to build this direction into their strategies, right from the start, in order to cater to a more knowledgeable and aware consumer.
WGSN Insider
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What sits across all areas of design? What can make or break a collection? What does every design season kick off with? Your color palette.
Joanne Thomas
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What the next-generation consumer wants from your brand and your products.
WGSN Insider
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At Cosmoprof Worldwide Bologna 2019, we presented a new ground-breaking installation in partnership with Cosmopack exploring the future of sustainability, colour and innovative materials.
WGSN Insider
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Throughout history and across different cultures, red has always held a strong political, social, emotional and symbolic meaning. From love and passion to anger and aggression, this scarlet hue seems to wield a powerful, psychological power.
Joanne Thomas
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As we journey towards 2021, technology will not just be about what it can do, but what we can do with it.
WGSN Insider
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In our increasingly visual age where we have a surplus of information and a shortage of time, color will be an increasingly important way to cut through the noise.
Joanne Thomas
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