Blog

In an ever-changing world, how can your brand gain market share and lasting loyalty? WGSN's latest consumer forecast, Future Consumer 2025, offers focus and solutions to plan for in the next two years.

TikTok and the rise of niche, the new activewear trends and the anhedonia effect. That and more on today’s episode.

Gen Z is known for being extremely social media-savvy. WGSN explores how to capture and retain the interest of this cohort that’s determined to redefine wellness and self-care.

In 2021 we forecasted Embracing Frugality, where consumers began to adopt a positive mindset around affordability and value, as one of our Big Ideas for 2023. In 2022, as the cost-of-living crisis continues to unfold globally, this sentiment is already more relevant than ever.

WGSN Fashion shares two key trends and insights from Brand Licensing Europe 2022.

WGSN’s STEPIC methodology for trend forecasting includes looking at culture and creativity. So this week we explore Black culture, experience and identity.

After a two-year pandemic-induced hiatus, the Cannes Lions International Festival of Creativity returned with an in-person event (as well as on-demand access) in time to celebrate its 69th year. The WGSN Insight team was on the ground to capture the key themes of the festival and to host four sessions and two panel…

 In this blog, we explore some of the key trends and macro drivers impacting Gen Z.

Virtual stars are becoming more and more common in our social feeds, experimenting with fashion, beauty and music while redefining what it takes to succeed and make money online as a creator. In this blog, we highlight the virtual talents attracting fan interest and engagement, and explore why they are so relatable.