In the Media

Cetaphil sees dermatologists as key to Gen-Z popularity

According to WGSN trend forecasting data, Gen Z makes up 40% of consumers as of 2020. Clare Varga, head of beauty at WGSN, said this generation will define beauty for the next decade, as a result.

Experts predict post-pandemic flavor trends

"As we emerge from the pandemic, there will be bursts of exuberance and an interest in making up for lost time and lost eating experiences,” said Kara Nielsen, Director of Food and Drink for WGSN.

How to Build the Perfect Vegan Beauty Routine

“We know consumer interest in sustainability and vegan-friendly formulae is increasing.” – Jenni Middleton, Director of WGSN Beauty

Celebrity Skincare Is Booming But How Far Can You Trust The Products?

Refinery29: “Beauty shoppers are very discerning and know their products, formulation, ingredients and benefits well, so they will be highly vocal on shopping sites and beauty forums.” – Jenni Middleton, Director of WGSN Beauty

Retail Predictions 2021: Experts forecast food, plastic and climate-smart trends

What major food trends will we see develop in the coming months? FoodNavigator ask three experts to look into their crystal balls.

Hot cocoa bombs are the perfect storm of viral food trends

Kara Nielsen, who tracks food for the trend-forecasting firm WGSN, agrees that it’s the visual element that has made cocoa bombs catch on. “It has a sensory engagement that is very of-the-moment,” she says.

The store of the future will have sensory stimulation, augmented reality and flexibility

“As more people struggle, retailers must seek new ways to minimize waste and increase connection with local communities.”- Rosalina Villanueva, WGSN

This is our pajama moment

“We are having a pajama moment,” says Lorna Hall, director of fashion intelligence for WGSN, the global trend forecaster.

Tired of screens: why virtuality has made us exhausted

“There is something very unique about non-digital relationships that the digital environment most likely cannot reproduce” – Stefano Arpassy, WGSN Mindset Consultant

How the Face Mask Took Over Fashion

The forecasters at WGSN had been eyeing masks for a couple of years, as an “accessory of note,” and not just the stylish fringe showpiece worn by country singer Orville Peck or as a silly prop for a reality singing competition.

Trend Forecasters on Women’s Gifts to Buy Before They Sell Out

While you might just be starting to think about holiday shopping, it’s never too early to scoop up some of the more in-demand gifts of the season — especially during a year when online orders are at a high and the mail is moving slowly.

This Color Trend Report Is Predicting Happy Hues for a Post-Pandemic World

WGSN and Coloro have announced their color prognosis for years to come