Blog

As noughties nostalgia continues to drive youth trends, the 2000's Western style emerges as Gen Z's latest aesthetic to watch. Rodeo-inspired fashion taps into social media popularity, vintage authenticity among youth consumers and their yearning for freedom.

As consumers look to versatility and timeless style, a return to classic denim becomes essential. These key trends align with the core consumer drivers WGSN has been tracking. Items will offer a timeless range, with an eye towards considered consumption, all with practical features top of mind.

Sustainability and comfort are key drivers for both women’s and men’s footwear trends for S/S 23, however, two opposing trends emerge, as the great outdoors, crafts and wellbeing provide direction this season, alongside party footwear.

Brands return to commercially proven themes and diversify print offerings across kidswear categories for S/S 22. Across the board, newness is found in joyful basics, returning vacation graphics and emotive expressions. Discover three kids’ prints and graphics trends for next summer.

Biotech advances which are enabling meats to be grown from cells are poised to disrupt future farm and forestry practices and potentially lighten our environmental impact on the planet.

Investment in regenerative agriculture has received a further boost after a study by the Soil Health Institute found that the practices had a positive effect on profitability, yields and other farming outcomes as well as the environment.