Blog

“The ultimate goal around sustainability for packaging is zero waste, so any innovation that removes layers is a step in the right direction,” says Jennifer Creevy, WGSN’s Director of Food & Drink.

Why does data matter in trend forecasting? We find out in this Q&A with WGSN Lead Data Scientist Jack Shipway, as he explains what trend forecasting is in the context of fashion.

The metaverse. From accessories and future tech to business strategies and even how it will integrate in our day to day. That and more on today’s episode.

After two years on hiatus, the first weekend of Coachella returned on April 15-17.

Barcelona is being revived as the creative and cultural capital of Spain through sustainable innovations and local concepts. 

As we celebrate the 52nd annual Earth Day, brands and organisations should note that it’s not about one-off marketing stunts, but rather a chance to spotlight their long-term climate commitments.

Sustainability in consumer packaged goods, strategies for reducing new plastic packaging and the cities to visit for creative inspiration. That and more on today’s episode.

WGSN has been tracking digital assets for years now, but we’re recently seeing a significant rise in engagement across markets, regions, categories and consumer cohorts.

Released in February and April, the Intergovernmental Panel on Climate Change (IPCC)’s latest reports highlight the impact and scale of climate breakdown, and present the causes and solutions.