Blog

After a two-year pandemic-induced hiatus, the Cannes Lions International Festival of Creativity returned with an in-person event (as well as on-demand access) in time to celebrate its 69th year. The WGSN Insight team was on the ground to capture the key themes of the festival and to host four sessions and two panel…

Boosted by the pandemic's migratory shifts, Miami continuously attracts new and exciting happenings, positioning itself as a new elite city with a line-up of elevated events.

Brands have identified a white space opportunity, harnessing the power of astrology to market to their stargazing audiences. WGSN delves into this cultural driver that taps into consumers’ spiritual leanings.

Buy now, pay later, the rise of the outdoor US consumer and the evolution of occasionwear. That and more on today's episode.

 In this blog, we explore some of the key trends and macro drivers impacting Gen Z.

Virtual stars are becoming more and more common in our social feeds, experimenting with fashion, beauty and music while redefining what it takes to succeed and make money online as a creator. In this blog, we highlight the virtual talents attracting fan interest and engagement, and explore why they are so relatable.

Following the hype in 2021, brands will focus on experimenting in the metaverse to offer immersive, social and shoppable spaces that generate ROI and further blur the lines between retail and marketing.

Our annual Future Consumer white paper focuses on how you can keep pace in an ever-changing world without running out of steam. After months of rigorous research, the WGSN Insight team has identified four consumer sentiments for 2024, which have been distilled into four consumer profiles: the Regulators, the anti-…

This summer, Ibiza sees seasonal pop-ups from luxury brands appear, while indie designers up their presence and noteworthy new boutiques, hotels and clubs open their doors